Wim Hoff
Product Design
iOS application
Project overview
I worked on this case study during Memorisely UX/UI Design immersive online Bootcamp. During the Bootcamp I worked with a small team of designers around the world.
Usability Review
To help us better understand the product, we conducted a usability review to identify pain points and wow moments in the existing experience.
Business & User Observations
Primary frustration
When users want to take their next cold water shower, they have no clear route to be able to undertake the next challenge, this results in confusion and a trial and error process until the user reaches their goal.
Secondary frustration
When returning users open the app, there is no clear hierarchy that guides them to carrying on with their cold water shower challenge. This can cause confusion and extra time spent on the application.
Competitor Benchmarking
With a usability review complete, we moved on to competitor benchmarking to help us identify standards in competitor products that could be used to improve the existing experience.
Who, what, where, when and why?
Combining our initial usability review and competitor benchmarking helped us identify the problem space to begin ideation.
Using the above questions we formulated a statement to help us solve the problem areas.
[Who is affected by the problem?] [What is the problem?][Where does this problem occur?][When does the problem occur?] [Why does the problem occur? Why is the problem important?]
New users to the application are confused by the lack of clarity when trying to undertake the 20 day cold shower challenge. The problem is there’s no clear guidance on how to set up or undertake the challenge. This occurs when a user is accessing the challenge for the first time, or trying to make changes after the initial visit. The problem occurs because of a lack of information at the point of need and no visual hierarchy. This is an important problem as we want to encourage users to return and ultimately make a monetary investment in the product.
How might we
With a picture of the problem at hand starting to come into place, we jumped into the ideation phase and worked through the solution design model, identifying users actual behaviour, and optimal behaviour. This allowed me to form a how might we statement to begin forming a solution.
Problem space 1
How might we improve the user flow to guide the users through the process of taking a cold shower for the first time.
Problem space 2
How might we improve the visual hierarchy of the homepage to encourage users to select the 20 day shower challenge.
Ideation
To avoid following the first idea we conducted a series of ideation techniques. This allowed us to consider an array of solutions. Following ideation we mapped what could be improved or added to the product and what the impact of each idea would be for users and the business.
What can we improve?
With a picture of the problem at hand starting to come into place, we jumped into the ideation phase and worked through the solution design model, identifying users actual behaviour, and optimal behaviour. This allowed me to form a how might we statement to begin forming a solution.
Problem space 1
How might we improve the user flow to guide the users through the process of taking a cold shower for the first time.
Problem space 2
How might we improve the visual hierarchy of the homepage to encourage users to select the 20 day shower challenge.
User flows
Following Ideation I created user flows of the existing experience and improved the flow based on the idea that fit with business and user goals.
Rapid Prototyping
Having mapped an improved user flow I spent time rapidly prototyping a solution. Sketching helped me rapidly iterate on the original idea and visualise a solution without committing too early to hi-fidelity screens
