SaaS Recruitment Technology
On going projects
This ongoing project aims to address user retention challenges after onboarding. By improving the UX and introducing new functionalities, we significantly enhanced engagement and satisfaction. The result is an increase in user retention and a more successful platform.
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I approached a critical challenge faced by our platform—retaining user engagement and activity after the initial onboarding process. While we observed a healthy number of users signing up and trying out the platform, we noticed a significant drop-off in their usage and activity over time.
I conducted in-depth user research and analysis, identifying pain points and areas of improvement. With these insights, I revamped the platform's interface, making it more intuitive, visually appealing, and user-friendly. By streamlining the user journey and reducing friction, I aimed to create a seamless and enjoyable experience for our users, encouraging them to stay engaged with the platform.